The Market Shops Welcomes Mountain High Outfitters and Parlor Doughnuts to Tenant Mix

The Market Shops, located at the entrance to Sandestin Golf and Beach Resort, welcomes two new merchants, Mountain High Outfitters and Parlor Doughnuts, to the shopping center.

Mountain High Outfitters is a premier outdoor retailer that features popular brands like Brumate, Chaco, Free Fly Apparel, Hoka, Teva, On Shoes, Patagonia, Vuori, and Yeti. In addition to apparel, footwear, and accessories for the entire family, Mountain High also offers gear for various outdoor activities including backpacking, bouldering, camping, caving, climbing, hiking, biking, yoga, skiing, trail running, slacklining, paddle boarding, and fly fishing.

Parlor Doughnuts is a locally owned and operated franchised bakery originally founded in 2018. Their newest location at The Market Shops will offer plenty of grab and go options including doughnuts, organic cookies, fresh brewed coffee, breakfast sandwiches and acai bowls for customers to enjoy on the run or outside within the shopping center courtyard.

“We are happy to welcome two new thriving businesses to the tenant mix here at The Market Shops,” said Rob Duncan, Vice President of CenterCore Properties. “We take pride in offering an eclectic mix of retail stores, dining options, entertainment, professional offices, and health facilities to our locals and visitors alike creating a well-balanced lifestyle center. Mountain High Outfitters and Parlor Doughnuts are the first of many new retailers and businesses coming to The Market Shops in 2021.”

The 4,800 square foot space will be the fifteenth location in the Southeast for Mountain High Outfitters and will create 15-20 new jobs in the local market. Other locations can be found in Alabama, Georgia, and Tennessee. The company prides itself on having the knowledge to help their clientele in whatever activity they are shopping for, making it the ideal place to prepare for your first adventure, expedition or lifestyle experience. They also focus on community involvement surrounding each of their locations with the motto, “Get out, get active, be inspired and live your passion.”

“We are excited to be a part of the Destin community and hope a few of our current guests from our other locations in the Southeast will be familiar with our brand and visit us while enjoying this amazing part of Florida,” said Chistopher Groom, founder and CEO of Mountain High Outfitters. “After searching the area for a year and half, we chose The Market Shops because of its premier visibility, density of traffic, outstanding clientele, and sheer ability to have adequate parking and curb side pick-up opportunities.”

Parlor Doughnuts was originally founded in 2018 in Evansville, Ind. by Darrick Hayden. Hayden’s close friend, Ryan Ford, joined him in business after offering help during a busy morning rush at the Evansville location. The following year, Ford and his wife moved to Florida in the hopes of opening another location along the Emerald Coast. Unfortunately, COVID-19 halted their original timeline requiring them to make alternative plans for the new location. Ford opened the Fort Walton Beach, Fla. location in 2020 and knew he wanted to open another location soon after. He began looking throughout Destin and Miramar Beach for the perfect spot and chose The Market Shops for its convenience and accessibility to their customers.

Parlor Doughnuts sets themselves apart from other doughnut shops with their special dough. While traditional doughnuts are made with either yeast dough or cake, they offer their famous layered doughnuts, made with layers of dough and butter one on top of the other to make a crunchy and flaky exterior with layers of fluffy dough on the inside. They offer 22 flavors of doughnuts along with keto, vegan, and gluten free options as well as dog doughnuts, batch brew coffee, cold brew coffee, iced lattes and a variety of cold drinks.

“We are excited to be in the heart and center of Miramar Beach,” said Ryan Ford, general manager of Parlor Doughnuts. “The family friendly environment, along with the convenience to our customers helped us choose The Market Shops as our next storefront location along the Emerald Coast. We are all about community and the idea of being able to serve the people in our backyard was a major plus for us.”

The new Mountain High Outfitters will be located on the far west side of the shopping center and will host a grand opening and ribbon cutting ceremony with the Walton Area Chamber of Commerce on Friday, May 28 at 1 p.m. Meanwhile, Parlor Doughnuts is located in the center of the shopping plaza adjacent to Ben & Jerry’s and Pizza by the Sea and is now open. To learn more about The Market Shops and its list of merchants, visit