Ben & Jerry’s at The Market Shops is the sponsor of this month’s FPRA – Northwest Florida Coast Chapter‘s on Tuesday, September 20, 2016, from 11:30 – 1:00 p.m. at Tops’l Beach & Racquet Resort Clubhouse.

We are often told, as businesses, that we should avoid controversy, not to offend or turn off any potential customers, and don’t let politics or beliefs get in the way of relationships. However, businesses who take a stand and make decisions based on a set of values are increasingly coming out on top.

Join us to hear from Kate Paine, Global Digital Marketing Manager of Ben & Jerry’s as she shares why embracing your beliefs – even when they’re polarizing – is not only a great strategy, but also the most sustainable way to do business.

Register by 5pm on Monday, Sept 19 at nwfcoastfpra.org